Case Study Chapter Analysis - Introduction

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In this short (4 min) video, I briefly introduce the mind-map, which summarizes the main lessons (from my perspective) of the chapter "Case Study" in the text book. This is not a very easy chapter but it has some great examples, and it will be worth exploring it further - case studies are the dominant research "vessel" in management science (and teaching), and storytelling is a key skill when creating a good case study.